Here for the Snacks brought game day excitement to life by showcasing a lineup of six iconic brands, making them the ultimate playmakers for snack solutions. Designed to resonate with sports fans, the campaign seamlessly blended flavor, fun, and fandom, elevating each brand as an essential part of game-day traditions.
The campaign kicked off with a broadcast spot created in collaboration with ESPN, featuring their on-air talent to set the tone for game-day celebrations. This flagship content established the campaign’s energy and credibility within the sports world. Building on its success, the campaign extended into sports-themed recipe play videos, styled like sports commentary. These videos were crafted during a second phase of production, which included tabletop shoots to highlight step-by-step snack ideas, seamlessly blending into digital platforms. To further engage fans, we introduced the Snack Playbook—a physical guide filled with recipes and snack strategies—distributed in custom kits, amplifying the brands’ visibility and connection to game-day experiences.
Here for the Snacks successfully positioned the six brands as go-to solutions for game-day celebrations, laying the foundation for future campaigns to expand into sporting seasons beyond the NFL. By combining broadcast, digital, and physical extensions, the campaign ensured that these brands became synonymous with game-day flavor and fun.
GCD: Brock Davis
ACD: David Valento
