Nice Ride Minnesota, in partnership with Blue Cross Blue Shield, launched as the state’s first bike-sharing program, introducing a new way to explore Minneapolis and St. Paul. Positioned in one of the nation’s most bike-friendly cities, the campaign celebrated the vibrancy and accessibility of urban cycling, redefining transportation as an experience of joy, health, and connection.
Children’s Health is the eighth-largest pediatric health care provider in the nation and a leading pediatric health care system in North Texas.
Over the years, Children’s Health has grown significantly from one hospital to a comprehensive system including three hospitals and more than 30 locations. The red balloon logo of Children’s Health is widely recognized in North Texas as a symbol of commitment to patient care and family trust.
The ‘Kids Rule’ campaign aimed to refresh the Children’s Health brand, ensuring it remains top of mind for parents making health care decisions. By celebrating the essence of childhood, the campaign emphasized the resilience and optimism of kids, positioning Children’s Health as the provider of choice for pediatric care.
This launch campaign leaned into the culture and personality of the Twin Cities. Collaborating with local artists, we designed a limited-edition series of posters that transformed everyday urban landscapes into showcases for creativity. These designs celebrated the beauty of Minneapolis, from its iconic bike trails to its thriving neighborhoods, and appeared on billboards and bus shelters, seamlessly blending art, community, and mobility. Messaging across platforms encouraged residents to embrace biking as the ultimate way to experience the city’s vibrancy and charm.
This launch campaign leaned into the culture and personality of the Twin Cities. Collaborating with local artists, we designed a limited-edition series of posters that transformed everyday urban landscapes into showcases for creativity. These designs celebrated the beauty of Minneapolis, from its iconic bike trails to its thriving neighborhoods, and appeared on billboards and bus shelters, seamlessly blending art, community, and mobility. Messaging across platforms encouraged residents to embrace biking as the ultimate way to experience the city’s vibrancy and charm.
This launch campaign leaned into the culture and personality of the Twin Cities. Collaborating with local artists, we designed a limited-edition series of posters that transformed everyday urban landscapes into showcases for creativity. These designs celebrated the beauty of Minneapolis, from its iconic bike trails to its thriving neighborhoods, and appeared on billboards and bus shelters, seamlessly blending art, community, and mobility. Messaging across platforms encouraged residents to embrace biking as the ultimate way to experience the city’s vibrancy and charm.
The campaign was a resounding success, driving widespread adoption of the Nice Ride program and helping Minneapolis maintain its top-tier status as one of the best biking cities in the U.S. With a surge in local ridership and national recognition for its biking culture, the program not only reshaped how the city moved but also inspired a renewed appreciation for its health-focused, sustainable way of life.
The campaign was a resounding success, driving widespread adoption of the Nice Ride program and helping Minneapolis maintain its top-tier status as one of the best biking cities in the U.S. With a surge in local ridership and national recognition for its biking culture, the program not only reshaped how the city moved but also inspired a renewed appreciation for its health-focused, sustainable way of life.
The campaign was a resounding success, driving widespread adoption of the Nice Ride program and helping Minneapolis maintain its top-tier status as one of the best biking cities in the U.S. With a surge in local ridership and national recognition for its biking culture, the program not only reshaped how the city moved but also inspired a renewed appreciation for its health-focused, sustainable way of life.
The ‘Kids Rule’ campaign successfully reestablished Children’s Health as a trusted and beloved institution in North Texas. The regional Super Bowl broadcast amplified the campaign’s reach, resulting in increased brand awareness and engagement. The empowering message of ‘Kids Rule’ resonated with the community, reinforcing the hospital’s commitment to making life better for children. By celebrating the unique spirit and strength of kids, the campaign not only strengthened the brand’s position but also brought a renewed sense of hope and support to the families it serves.
The ‘Kids Rule’ campaign successfully reestablished Children’s Health as a trusted and beloved institution in North Texas. The regional Super Bowl broadcast amplified the campaign’s reach, resulting in increased brand awareness and engagement. The empowering message of ‘Kids Rule’ resonated with the community, reinforcing the hospital’s commitment to making life better for children. By celebrating the unique spirit and strength of kids, the campaign not only strengthened the brand’s position but also brought a renewed sense of hope and support to the families it serves.
The ‘Kids Rule’ campaign successfully reestablished Children’s Health as a trusted and beloved institution in North Texas. The regional Super Bowl broadcast amplified the campaign’s reach, resulting in increased brand awareness and engagement. The empowering message of ‘Kids Rule’ resonated with the community, reinforcing the hospital’s commitment to making life better for children. By celebrating the unique spirit and strength of kids, the campaign not only strengthened the brand’s position but also brought a renewed sense of hope and support to the families it serves.
CCO: Laura Fegley
CW: Josh Gloe
Producer: Peter McLarnan
CCO: Laura Fegley
CW: Josh Gloe
Producer: Liz Wingate
Jake Carlsrud
Jake Carlsrud
© 2024
© 2024
