The campaign unfolded as a series of visually stunning vignettes, each reflecting a different era from Skippy’s history. Through thoughtful cinematography and meticulous set design, we recreated authentic moments from the past nine decades—down to the typography on the label and the vintage props that graced the table. Every detail was curated to evoke the essence of each time period, transforming the jar into a lens through which viewers could experience the evolution of culture and tradition.
This mini-period piece wasn’t just about nostalgia; it was about showing how Skippy adapted and thrived in changing times, becoming more than just peanut butter—it became part of life’s everyday moments.
