For 90 years, Skippy has been a staple in kitchens around the world, witnessing generations of change while remaining a constant. To honor this milestone, the campaign looked at the world through the jar’s perspective, using a cinematic journey to celebrate its enduring presence and cultural significance.
The campaign brought Skippy’s history to life through a series of visual vignettes, each capturing a distinct era. With careful attention to cinematography and set design, we recreated authentic moments that reflected the spirit of the times—from the typography on vintage labels to the props on the kitchen table. Every detail was chosen to connect viewers with the cultural and personal traditions that have shaped Skippy’s story.
