Skippy
Skippy
90th Anniversary

For 90 years, Skippy has been a staple in kitchens around the world, witnessing generations of change while remaining a constant. To honor this milestone, the campaign looked at the world through the jar’s perspective, using a cinematic journey to celebrate its enduring presence and cultural significance.

Children’s Health is the eighth-largest pediatric health care provider in the nation and a leading pediatric health care system in North Texas.

Over the years, Children’s Health has grown significantly from one hospital to a comprehensive system including three hospitals and more than 30 locations. The red balloon logo of Children’s Health is widely recognized in North Texas as a symbol of commitment to patient care and family trust.

The ‘Kids Rule’ campaign aimed to refresh the Children’s Health brand, ensuring it remains top of mind for parents making health care decisions. By celebrating the essence of childhood, the campaign emphasized the resilience and optimism of kids, positioning Children’s Health as the provider of choice for pediatric care.

The campaign unfolded as a series of visually stunning vignettes, each reflecting a different era from Skippy’s history. Through thoughtful cinematography and meticulous set design, we recreated authentic moments from the past nine decades—down to the typography on the label and the vintage props that graced the table. Every detail was curated to evoke the essence of each time period, transforming the jar into a lens through which viewers could experience the evolution of culture and tradition.

This mini-period piece wasn’t just about nostalgia; it was about showing how Skippy adapted and thrived in changing times, becoming more than just peanut butter—it became part of life’s everyday moments.

CCO: Laura Fegley

CW: Josh Gloe

Producer: Peter McLarnan

CCO: Laura Fegley

CW: Josh Gloe

Producer: Liz Wingate

Jake Carlsrud

Jake Carlsrud

© 2024

© 2024