The Target Run Campaign distilled grocery shopping to its core, capturing the unexpected beauty in simplicity. By focusing on the essential items that make up a Target run, the campaign turned a universal experience into something uniquely personal and instantly recognizable.
Children’s Health is the eighth-largest pediatric health care provider in the nation and a leading pediatric health care system in North Texas.
Over the years, Children’s Health has grown significantly from one hospital to a comprehensive system including three hospitals and more than 30 locations. The red balloon logo of Children’s Health is widely recognized in North Texas as a symbol of commitment to patient care and family trust.
The ‘Kids Rule’ campaign aimed to refresh the Children’s Health brand, ensuring it remains top of mind for parents making health care decisions. By celebrating the essence of childhood, the campaign emphasized the resilience and optimism of kids, positioning Children’s Health as the provider of choice for pediatric care.
At its heart, this campaign was about energy and spontaneity. The basket—a symbol of the in-and-out convenience of Target—became the centerpiece, presented in bold, clean visuals that reflected its role as the quiet hero of everyday life. Motion and color brought a sense of urgency and excitement, while the video elements showed how seamlessly a Target run blends into real life, becoming part of the rhythm of the day.
The creative direction avoided over-complication, letting the simplicity of the concept shine. With its striking visual style and playful tone, the work spoke directly to the moments that make Target a favorite destination: quick trips that somehow deliver exactly what you need—and maybe a little more.
At its heart, this campaign was about energy and spontaneity. The basket—a symbol of the in-and-out convenience of Target—became the centerpiece, presented in bold, clean visuals that reflected its role as the quiet hero of everyday life. Motion and color brought a sense of urgency and excitement, while the video elements showed how seamlessly a Target run blends into real life, becoming part of the rhythm of the day.
The creative direction avoided over-complication, letting the simplicity of the concept shine. With its striking visual style and playful tone, the work spoke directly to the moments that make Target a favorite destination: quick trips that somehow deliver exactly what you need—and maybe a little more.
At its heart, this campaign was about energy and spontaneity. The basket—a symbol of the in-and-out convenience of Target—became the centerpiece, presented in bold, clean visuals that reflected its role as the quiet hero of everyday life. Motion and color brought a sense of urgency and excitement, while the video elements showed how seamlessly a Target run blends into real life, becoming part of the rhythm of the day.
The creative direction avoided over-complication, letting the simplicity of the concept shine. With its striking visual style and playful tone, the work spoke directly to the moments that make Target a favorite destination: quick trips that somehow deliver exactly what you need—and maybe a little more.
The Target Run Campaign delivered a 6.5% increase in grocery trips and ignited a 565% spike in social media conversations about Target. Its success reinforced the campaign’s central message: that Target is uniquely equipped to make even the smallest moments feel big.
The Target Run Campaign delivered a 6.5% increase in grocery trips and ignited a 565% spike in social media conversations about Target. Its success reinforced the campaign’s central message: that Target is uniquely equipped to make even the smallest moments feel big.
The Target Run Campaign delivered a 6.5% increase in grocery trips and ignited a 565% spike in social media conversations about Target. Its success reinforced the campaign’s central message: that Target is uniquely equipped to make even the smallest moments feel big.
The Target Run Campaign delivered a 6.5% increase in grocery trips and ignited a 565% spike in social media conversations about Target. Its success reinforced the campaign’s central message: that Target is uniquely equipped to make even the smallest moments feel big.
The Target Run Campaign delivered a 6.5% increase in grocery trips and ignited a 565% spike in social media conversations about Target. Its success reinforced the campaign’s central message: that Target is uniquely equipped to make even the smallest moments feel big.
The Target Run Campaign delivered a 6.5% increase in grocery trips and ignited a 565% spike in social media conversations about Target. Its success reinforced the campaign’s central message: that Target is uniquely equipped to make even the smallest moments feel big.
The campaign’s impact laid the groundwork for an extended rollout the following year, where the creative evolved to reflect a more mobile, on-the-go mindset. Shorter-form ads and punchier, graphic visuals brought fresh energy to the work, embracing a bolder, more immediate style. The updates ensured that the Target Run stayed relevant in an ever-changing landscape, continuing to connect with busy shoppers and proving the campaign’s enduring power.
The campaign’s impact laid the groundwork for an extended rollout the following year, where the creative evolved to reflect a more mobile, on-the-go mindset. Shorter-form ads and punchier, graphic visuals brought fresh energy to the work, embracing a bolder, more immediate style. The updates ensured that the Target Run stayed relevant in an ever-changing landscape, continuing to connect with busy shoppers and proving the campaign’s enduring power.
The campaign’s impact laid the groundwork for an extended rollout the following year, where the creative evolved to reflect a more mobile, on-the-go mindset. Shorter-form ads and punchier, graphic visuals brought fresh energy to the work, embracing a bolder, more immediate style. The updates ensured that the Target Run stayed relevant in an ever-changing landscape, continuing to connect with busy shoppers and proving the campaign’s enduring power.
Here's a little side social project for this campaign that I still love. For Emoji Day, we made and photographed emojis out of food for Target Grocery—a fun challenge that feels simple today, but with minimal retouching it was a super intricate and technical shoot. And so much fun.
CCO: Chris Lange
CW: Meg Farquhar, Joanne Torres, Jeremy Claude
Producer: Kristoffer Knutson
CCO: Laura Fegley
CW: Josh Gloe
Producer: Liz Wingate
Jake Carlsrud
Jake Carlsrud
© 2024
© 2024
