At its heart, this campaign was about energy and spontaneity. The basket—a symbol of the in-and-out convenience of Target—became the centerpiece, presented in bold, clean visuals that reflected its role as the quiet hero of everyday life. Motion and color brought a sense of urgency and excitement, while the video elements showed how seamlessly a Target run blends into real life, becoming part of the rhythm of the day.
The creative direction avoided over-complication, letting the simplicity of the concept shine. With its striking visual style and playful tone, the work spoke directly to the moments that make Target a favorite destination: quick trips that somehow deliver exactly what you need—and maybe a little more.
The Target Run Campaign delivered a 6.5% increase in grocery trips and ignited a 565% spike in social media conversations about Target. Its success reinforced the campaign’s central message: that Target is uniquely equipped to make even the smallest moments feel big.
The Target Run Campaign delivered a 6.5% increase in grocery trips and ignited a 565% spike in social media conversations about Target. Its success reinforced the campaign’s central message: that Target is uniquely equipped to make even the smallest moments feel big.
The campaign’s impact laid the groundwork for an extended rollout the following year, where the creative evolved to reflect a more mobile, on-the-go mindset. Shorter-form ads and punchier, graphic visuals brought fresh energy to the work, embracing a bolder, more immediate style. The updates ensured that the Target Run stayed relevant in an ever-changing landscape, continuing to connect with busy shoppers and proving the campaign’s enduring power.
