The ‘Kids Rule’ campaign successfully reestablished Children’s Health as a trusted and beloved institution in North Texas. The regional Super Bowl broadcast amplified the campaign’s reach, resulting in increased brand awareness and engagement. The empowering message of ‘Kids Rule’ resonated with the community, reinforcing the hospital’s commitment to making life better for children. By celebrating the unique spirit and strength of kids, the campaign not only strengthened the brand’s position but also brought a renewed sense of hope and support to the families it serves.
The ‘Kids Rule’ campaign successfully reestablished Children’s Health as a trusted and beloved institution in North Texas. The regional Super Bowl broadcast amplified the campaign’s reach, resulting in increased brand awareness and engagement. The empowering message of ‘Kids Rule’ resonated with the community, reinforcing the hospital’s commitment to making life better for children. By celebrating the unique spirit and strength of kids, the campaign not only strengthened the brand’s position but also brought a renewed sense of hope and support to the families it serves.
