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Best Buy

Total Tech Support

With the launch of Total Tech Support, Best Buy and Geek Squad set out to simplify technology for everyday life. The campaign showcased how seamless tech integration can bring people together, positioning Geek Squad not as the star of the story, but as the quiet problem-solver that helps families focus on what matters most.

To soften the sometimes overwhelming presence of technology, the campaign took a more understated, human-centered approach. Through carefully crafted videos and digital touchpoints, we focused on real living spaces and moments of connection, with tech playing a supporting role rather than stealing the spotlight. The muted brand identity reinforced this narrative, allowing Geek Squad’s expertise and reliability to shine in a way that felt approachable and authentic.

To soften the sometimes overwhelming presence of technology, the campaign took a more understated, human-centered approach. Through carefully crafted videos and digital touchpoints, we focused on real living spaces and moments of connection, with tech playing a supporting role rather than stealing the spotlight. The muted brand identity reinforced this narrative, allowing Geek Squad’s expertise and reliability to shine in a way that felt approachable and authentic.

To soften the sometimes overwhelming presence of technology, the campaign took a more understated, human-centered approach. Through carefully crafted videos and digital touchpoints, we focused on real living spaces and moments of connection, with tech playing a supporting role rather than stealing the spotlight. The muted brand identity reinforced this narrative, allowing Geek Squad’s expertise and reliability to shine in a way that felt approachable and authentic.

CD: Kristine Baumgardner

CW: Amy Goran

Producer: Kel Nelson

Jake Carlsrud

Jake Carlsrud

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