On paper, the financial risk, long hours, potential low returns, shifting markets, spell disaster for farmers.
With that in mind, let’s see if business school students can make sense of it.
If they can devise a plan to solve farmers’ challenges. But there’s a catch: The students won’t know they’re working on farmers’ situations. The case studies they use will be blind.
After trying their best, a professor will tell the students they’ve been stumped by everyday farming challenges. Then a team of farmers will enter the lecture hall so students can meet the heroes who make the impossible work every day.
Children’s Health is the eighth-largest pediatric health care provider in the nation and a leading pediatric health care system in North Texas.
Over the years, Children’s Health has grown significantly from one hospital to a comprehensive system including three hospitals and more than 30 locations. The red balloon logo of Children’s Health is widely recognized in North Texas as a symbol of commitment to patient care and family trust.
The ‘Kids Rule’ campaign aimed to refresh the Children’s Health brand, ensuring it remains top of mind for parents making health care decisions. By celebrating the essence of childhood, the campaign emphasized the resilience and optimism of kids, positioning Children’s Health as the provider of choice for pediatric care.
The ‘Kids Rule’ campaign successfully reestablished Children’s Health as a trusted and beloved institution in North Texas. The regional Super Bowl broadcast amplified the campaign’s reach, resulting in increased brand awareness and engagement. The empowering message of ‘Kids Rule’ resonated with the community, reinforcing the hospital’s commitment to making life better for children. By celebrating the unique spirit and strength of kids, the campaign not only strengthened the brand’s position but also brought a renewed sense of hope and support to the families it serves.
The ‘Kids Rule’ campaign successfully reestablished Children’s Health as a trusted and beloved institution in North Texas. The regional Super Bowl broadcast amplified the campaign’s reach, resulting in increased brand awareness and engagement. The empowering message of ‘Kids Rule’ resonated with the community, reinforcing the hospital’s commitment to making life better for children. By celebrating the unique spirit and strength of kids, the campaign not only strengthened the brand’s position but also brought a renewed sense of hope and support to the families it serves.
The ‘Kids Rule’ campaign successfully reestablished Children’s Health as a trusted and beloved institution in North Texas. The regional Super Bowl broadcast amplified the campaign’s reach, resulting in increased brand awareness and engagement. The empowering message of ‘Kids Rule’ resonated with the community, reinforcing the hospital’s commitment to making life better for children. By celebrating the unique spirit and strength of kids, the campaign not only strengthened the brand’s position but also brought a renewed sense of hope and support to the families it serves.
CCO: Laura Fegley
CW: Josh Gloe
Producer: Peter McLarnan
CCO: Laura Fegley
CW: Josh Gloe
Producer: Liz Wingate
Jake Carlsrud
Jake Carlsrud
© 2024
© 2024
