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Children’s Health

Kids Rule

Children’s Health, the eighth-largest pediatric health care provider in the nation and a leading system in North Texas, has grown from a single hospital to a comprehensive network including three hospitals and over 30 locations. Its red balloon logo is a widely recognized symbol of patient care and family trust in the region. To refresh the brand and remain top of mind for parents making health care decisions, the ‘Kids Rule’ campaign celebrated the resilience and optimism of childhood, reinforcing Children’s Health as the provider of choice for pediatric care.

Children’s Health is the eighth-largest pediatric health care provider in the nation and a leading pediatric health care system in North Texas.

Over the years, Children’s Health has grown significantly from one hospital to a comprehensive system including three hospitals and more than 30 locations. The red balloon logo of Children’s Health is widely recognized in North Texas as a symbol of commitment to patient care and family trust.

The ‘Kids Rule’ campaign aimed to refresh the Children’s Health brand, ensuring it remains top of mind for parents making health care decisions. By celebrating the essence of childhood, the campaign emphasized the resilience and optimism of kids, positioning Children’s Health as the provider of choice for pediatric care.

‘Kids Rule’ is the rally cry to celebrate the success and strength of children, reinforcing Children’s Health’s stance as champions for children. The campaign launched with an empowering montage during a regional Super Bowl broadcast, capturing the spirit of children and the unwavering commitment of Children’s Health. The creative approach centered around vibrant visuals and engaging content, utilizing a bright and playful color palette, custom typography with rounded edges and bold strokes, and compelling storytelling to highlight the true nature of kids and the supportive role of Children’s Health.

The "Kids Rule" campaign was met with enthusiasm from both Children's Health and their community. Its bold, forward-thinking approach not only celebrated the resilience of children but also reinforced Children's Health as a trusted partner for families. The campaign’s success laid the groundwork for future creative efforts, continuing to inspire and evolve long after its launch. Recognized by industry leaders like the Clio Health Awards and Effie Health, "Kids Rule" underscored the power of meaningful storytelling to connect with families and strengthen brand trust.

GCD: Dustin Black

CW: Andy Graca

Producer: John Borchardt

Jake Carlsrud