‘Kids Rule’ is the rally cry to celebrate the success and strength of children, reinforcing Children’s Health’s stance as champions for children. The campaign launched with an empowering montage during a regional Super Bowl broadcast, capturing the spirit of children and the unwavering commitment of Children’s Health. The creative approach centered around vibrant visuals and engaging content, utilizing a bright and playful color palette, custom typography with rounded edges and bold strokes, and compelling storytelling to highlight the true nature of kids and the supportive role of Children’s Health.
The "Kids Rule" campaign was met with enthusiasm from both Children's Health and their community. Its bold, forward-thinking approach not only celebrated the resilience of children but also reinforced Children's Health as a trusted partner for families. The campaign’s success laid the groundwork for future creative efforts, continuing to inspire and evolve long after its launch. Recognized by industry leaders like the Clio Health Awards and Effie Health, "Kids Rule" underscored the power of meaningful storytelling to connect with families and strengthen brand trust.
GCD: Dustin Black
CW: Andy Graca
Producer: John Borchardt