From typography to live experiences, every detail of this campaign was rooted in Mrs. Meyer’s values of simplicity, trust, and optimism. We created clean, hardworking visuals that extended the beauty of the packaging design while maintaining a soft, approachable feel. Headlines carried the warmth and practicality that define the brand’s voice, while the line-drawn details provided an extra layer of trust and care.
The work extended beyond traditional formats, including an imaginative event at San Francisco’s Ghirardelli Square that turned a fountain into a larger-than-life kitchen sink. This unexpected moment captured imaginations and brought the brand to life in a playful yet meaningful way, connecting directly with the audience and spreading the message that even the smallest acts—like cleaning—can make life a little better.
The campaign laid the foundation for Mrs. Meyer’s rise to household-name status, earning widespread recognition and a devoted following. More than a campaign, it became a demonstration of how thoughtful storytelling and design can elevate everyday products into something truly inspiring.
