To promote the launch of their Hot Mesh Chair and expand their social media presence, Blu Dot reimagined the classic game of musical chairs in a digital space. The campaign invited participants to compete in 100 online games over ten days via a microsite, with players following Blu Dot on Twitter for live game updates. Combining playful nostalgia with modern digital engagement, the games featured live music performed by the band Doppio, and players tweeted specific phrases to secure their virtual seats when the music stopped. This inventive approach brought together design enthusiasts and engaged the community in a fun and memorable way.
Children’s Health is the eighth-largest pediatric health care provider in the nation and a leading pediatric health care system in North Texas.
Over the years, Children’s Health has grown significantly from one hospital to a comprehensive system including three hospitals and more than 30 locations. The red balloon logo of Children’s Health is widely recognized in North Texas as a symbol of commitment to patient care and family trust.
The ‘Kids Rule’ campaign aimed to refresh the Children’s Health brand, ensuring it remains top of mind for parents making health care decisions. By celebrating the essence of childhood, the campaign emphasized the resilience and optimism of kids, positioning Children’s Health as the provider of choice for pediatric care.
The campaign achieved impressive results, attracting nearly 10,700 page visits (59% unique visitors) with an average session length of 4 minutes and 30 seconds—perfectly aligned with a game’s duration. Social media engagement soared, with an estimated 3.3 million impressions, significantly boosting Blu Dot’s online visibility. The campaign garnered national media attention and demonstrated Blu Dot’s creative ingenuity, solidifying its position as a forward-thinking, community-driven brand.
The campaign achieved impressive results, attracting nearly 10,700 page visits (59% unique visitors) with an average session length of 4 minutes and 30 seconds—perfectly aligned with a game’s duration. Social media engagement soared, with an estimated 3.3 million impressions, significantly boosting Blu Dot’s online visibility. The campaign garnered national media attention and demonstrated Blu Dot’s creative ingenuity, solidifying its position as a forward-thinking, community-driven brand.
The campaign achieved impressive results, attracting nearly 10,700 page visits (59% unique visitors) with an average session length of 4 minutes and 30 seconds—perfectly aligned with a game’s duration. Social media engagement soared, with an estimated 3.3 million impressions, significantly boosting Blu Dot’s online visibility. The campaign garnered national media attention and demonstrated Blu Dot’s creative ingenuity, solidifying its position as a forward-thinking, community-driven brand.
CCO: Michael Hart
CD: Dustin Black
CW: Arthur Tanimoto
Producer: Alexis Jones
CCO: Laura Fegley
CW: Josh Gloe
Producer: Liz Wingate
Jake Carlsrud
Jake Carlsrud
© 2024
© 2024
